Motherlink PR

Stories the press wants to run.

PR from people who think like editors.

29,000+media contacts
1 weekfrom your news to live coverage
100%in-house

Got news? Let's talk

Stake × Kick · always-on PR · top stories

CoveragePeak organic visits a month

republicworld.com · GlobalRoland Garros 2025: the recap104,367
cricketaddictor.com · IndiaMajor League Cricket in 202613,330
jb.com.br · BrazilGigantes fora da Copa9,800
elnuevosiglo.com.co · ColombiaColombia en el Mundial 20264,686

72 stories · 47 publications · 14 markets

Trusted by

Brands that trust us with their name.

Brands across iGaming, finance, crypto and more put their name in our hands.

Before the how, the numbers.

500+clients served
29,000+media partners
25,000+articles published
25languages

Two kinds of PR

Two ways to win the news. We plan both.

Moment-driven PR
Make a moment.
One big story, timed to land everywhere at once.
Best forA launchA signingBig news
Always-on PR
Build a reputation.
A steady stream of stories that builds trust, search demand and new markets, month after month.
Best forTrustSearch demandA new market

Most brands need both, planned together.

How we think

Four habits from the newsroom.

We think like editors, because editors are who we work with every day. It shows in four places.

01
News judgement
We ask an editor's three questions before we write a word: what's new, who cares, why now.
02
Relationships with editors
Across sports, business, finance, tech and trade desks, plus club media and fan pages. We know who runs each desk and what they need.
03
A unique angle for every outlet
Each outlet gets the story its readers care about. Never a blast.
04
Message discipline
Your key messages stay in. Filler and advert tone come out.

We don't just get you published. We get you read, believed and remembered.

The process

Eight stages. Two approvals. One week.

01 · Brand research

First, we learn your story.

Audience, messages, red lines

Client profile · Brand X · example client

Brand XProfile complete

Sportsbook and live casino · example client

AudienceFootball fans25 to 40Mobile firstPortuguese

Key messagesFootball firstInstant withdrawalsLicensed and local

SpokespeopleCEOBrazil country managerClub ambassador

Red linesNo bonus talk18+ onlyRegulator first

1 weekfrom your news to live coverage, when we have all details upfront.

Case studies

Real campaigns. Real results.

Always-on PR
May 2025 – Oct 2026 · 17 months
The news never stops. Neither did we.
A steady drumbeat of news for Stake and its streaming platform Kick, from May 2025 to October 2026, with local programmes in Colombia and Brazil.
- 72stories
- 47publications
- 14markets
- 56stories confirmed in Google News
- 42Mmonthly organic traffic across the 47 publications
- 209.7Kpeak monthly organic visits across the campaign
104,367 visits a month from a single story: the Roland Garros recap.
Moment-driven PR
Launches · signings · big news
Your launch could be next.
One big story, timed to land everywhere at once. This is how we run it:
- Editors get the story early, under embargo, so they can do it properly.
- One outlet breaks it first: the exclusive.
- Desks run their own angles as the embargo lifts.
- A second and third story give the press a fresh reason to come back.
Got a launch coming? Let's talk

Coverage report

Published is day one.

We follow every story once it is live: how far it travels and how it reads. Reported monthly.

Reach
How many readers see it.
Pick-ups
Who re-reports or quotes it.
Tone
How the coverage reads.
Google News
Where news readers find it.

Monthly coverage report · Brand X · sample

CoverageBrand X × Atlético Solmar

4stories live4.05Mcombined reach4 of 4positive

StoryToneTierReach

Solmar DiárioInside the deal: what changes at the stadiumPositiveT2310K

Gol & BolaHow shirt deals are changing mid-table clubsPositiveT11.2M

Torcida NorteWhat the new sponsor means for JanuaryPositiveT3140K

Futebol AgoraThe captain on 300 games and a new namePositiveT12.4M

Sample report with illustrative figures. Yours lists every story's live URL, tone, pick-ups and reach.

Growth results

Keep the news coming, and growth compounds.

Every story adds readers, trust and searches for your name. Run month after month with our SEO team, this is the growth clients see.

Global iGaming brand · 18 months
7.8×
organic traffic
0.7M → 5.5M visits a month. PR share in Google News: 24% → 67.7%.
iGaming platform · 10 months
+115%
enquiries
As ranking keywords tripled.
Forex trading · 6 months
+277%
conversions
On 26% more organic traffic.

See all case studies

Reach