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Digital Marketing

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Understanding the Impact of Google Ads and SEO on Your Business

Digital Marketing

By Kristi Hines

Understanding the Impact of Google Ads and SEO on Your Business

November 29, 2023

In the dynamic world of digital marketing, professionals are constantly navigating a sea of choices. Every day, marketers face critical decisions that shape their brands’ online presence and performance. Whether it’s about achieving short-term sales boosts or building long-term brand equity, the choices are myriad and the stakes are high. In this article, we will […]

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What is Search Engine Positioning and How Can You Benefit from It?

Digital Marketing, SEO Basics

By Aleksandr Komolov

What is Search Engine Positioning and How Can You Benefit from It?

November 25, 2022

Search engine positioning or SEP, what is it and why it’s important? There’s no doubt that Google is the number one search engine globally. It covers over 90% of all search queries on the web, and its influence is vast. Next after Google is Bing, with just a 5,2% market share, but even that amount […]

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