A 30+ person in-house team delivering technical SEO, content strategy, and high-authority backlinks trusted in the world’s most competitive industries.
Our team isn’t just skilled they live and breathe SEO. Each expert brings deep specialization, years of experience, and the accountability you can only find in a fully in-house team.
Specialists in every SEO field
From technical site audits and on-page optimization to large-scale link acquisition.
Experience in competitive industries
Our experts have delivered results in iGaming, Forex, SaaS, travel, and other high-stakes markets.
Fully in-house, fully accountable
No outsourcing or freelancers. You always know who is working on your project.
Decades of combined expertise
Our leadership team has been shaping SEO strategies long before they became industry standards.
Global perspective
Experts fluent in 25+ languages, running campaigns that perform worldwide.
Our SEO experts handle everything in-house — with clear steps, custom plans, and proven results.
Dušan has a strong background in link building and content strategy, with extensive experience in digital PR and outreach. He’s an expert at creating PR narratives and leveraging events for high-impact content that builds authority and visibility. Skilled in competitor research, auditing, and forecasting, Dušan brings a structured yet creative approach to every campaign he leads.
Journey
Started my career in 2018 as a content editor and writer. Self-education in the SEO industry made me realize how vast and technical this field can be. Worked on several personal affiliate websites and projects. In 2019, I started as a Junior SEO Manager (off-page, technical, on-page) and discovered my passion for backlinks and on-page SEO, deciding to focus strongly in those areas. Six years of continuous learning, research, strategy development, and implementation have shaped the way I think about SEO today.
Industries
iGaming, Crypto, Sport, Health, SaaS, Adult and Law industries
Languages
English – advanced, Serbian - Native
Products
Off-Page MS Services, Reddit
Personality
Serbian, huge fan of UFC and F1. Cat/dogs - Switzerland (I like them both equally).
Maxim specializes in a comprehensive range of SEO fields, including Technical SEO, On-Page optimization, content strategy, and link-building, complemented by extensive experience in affiliate marketing and managing complex CRM systems. His expertise spans multiple SEO verticals — local, enterprise, international, and e-commerce — allowing him to adapt strategies across diverse business models and markets. Every decision he makes is driven by data, precision, and long-term growth, supported by deep familiarity with tools like Ahrefs, SEMrush, Google Analytics, and Search Console.
Journey
6+ years of SEO experience; started in 2019 “by accident,” not realizing it was SEO at first.
Industries
iGaming, Finance/Business, Health (nutra, supplements, medications), Crypto, SaaS
Languages
English (advanced), Serbian (native)
Products
Managed Off-Page SEO Services
Personality
Serbian based in Belgrade, passionate Partizan fan, energetic and cheerful, vinyl collector (from Aretha to Usher — or as he says, od Nirvane do Silvane).
Agon has been in the SEO industry for over eight years, specializing in every layer of search optimization — from strategy to execution. His expertise covers Technical SEO, Link-Building, On-Page SEO, and Content Strategy, with experience in both local and international SEO. Passionate about scalable, data-driven SEO frameworks, he focuses on creating strategies that deliver measurable growth and long-term business impact.
Journey
Started his SEO career in 2017 and evolved from a hands-on specialist into a strategic lead, working with global teams and brands. Proficient in Google Analytics, GSC, SEMrush, Ahrefs, Screaming Frog, and Looker Studio.
Industries
iGaming (casino, sports betting), Trading, FinTech, Crypto, SaaS, Education
Languages
Albanian (native), English (fluent C2), German (basic A1), Serbian (intermediate A2)
Products
Managed Off-Page Services, 360° SEO
Personality
From Kosovo, analytical and curious by nature, passionate about technology, kickboxing, and spending time outdoors.
Lina takes a holistic approach to SEO, specializing in Full 360 SEO, Technical SEO, and International SEO. She has worked with enterprise, e-commerce, and custom platforms — including casino, sports betting, and headless CMS websites. Her process integrates competitor research, on-page and technical audits, and data analysis through Google Looker Studio, GSC, and Google Analytics.
Journey
Started her SEO career in 2013 while running her own e-commerce shop. After agency work in local markets, she transitioned to YMYL websites for the US market. In 2022, she joined the Betsson team, focusing on casino and sports betting SEO before moving to MotherLink, where she has worked across various iGaming projects.
Industries
iGaming (casino, sports betting), Trading, FinTech, Crypto, SaaS, Medical
Languages
Russian (native), Ukrainian (native), English (advanced), French (A2)
Products
Full SEO
Personality
Ukrainian, living between Malta and France. A sociable and energetic person, dog lover, traveler, and music enthusiast with a passion for cars and sports.
Pavle is an SEO Specialist with over six years of experience helping businesses grow visibility and organic revenue across industries including healthcare, iGaming, law, construction, and online education. He combines a data-driven mindset with a flexible, creative approach to craft tailored SEO strategies for both B2C and B2B clients. In 2023, he was invited to speak at New York University (NYU) on digital growth and SEO strategy.
Journey
6+ years of SEO experience working with US and EU companies, delivering scalable growth across multiple industries.
Industries
Healthcare, iGaming, Tech, Law, eCommerce, Finance, Lifestyle, Construction, Real Estate, Travel, Hospitality, Transportation, Entertainment, Education, Food & Beverage
Languages
Serbian (native), English (C1 advanced)
Products
Off-Page Managed Services, Reddit SEO
Personality
Serbian; enjoys airsoft, psychology, books, and films.
Paco specializes in link-building and content strategies, with a focus on SaaS, e-commerce, and FinTech SEO. His experience spans agencies, personal projects, and major iGaming companies across Mexico, LATAM, the US, and Europe. Skilled in competitor research and SEO tools like Ahrefs, SEMrush, and Majestic, he helps diverse clients scale visibility through data-driven outreach and optimization.
Journey
With 5+ years in SEO, Paco has worked across agency environments, blogs, and enterprise brands in international markets.
Industries
SaaS, iGaming, Blockchain, FinTech
Languages
Spanish (native), English (advanced), German (B1)
Products
Platform Clients across multiple niches and industries
Personality
Mexican–Spanish based in Germany, passionate about asphalt and trail running, and known for his love of cooking for family and friends.
With a strong focus on link-building strategies, content optimization, and affiliate management, Maria specializes in maximizing client visibility and ROI through innovative off-page SEO campaigns, multilingual PR, and strategic partnerships. She excels at managing global outreach teams, coordinating campaigns, and leveraging advanced SEO tools such as Pitchbox, Ahrefs, SEMrush, and Majestic to deliver measurable results. Her leadership and strategic insight ensure every campaign is data-driven and performance-oriented.
Journey
With over 16 years in digital marketing, Maria’s career began in 2006 in affiliate management and evolved into leading outreach and SEO teams across Europe. Her experience spans from founding a digital consultancy to overseeing international SEO and link-building operations.
Industries
iGaming (primary), SaaS, Crypto, digital startups
Languages
English (professional), Spanish (advanced)
Products
Off-Page Platform
Personality
Based in Spain and working remotely as a digital nomad, Maria thrives in multicultural environments. Passionate about learning, communication, and collaboration, she brings energy, curiosity, and problem-solving focus to every project.
Our experts don’t just run campaigns — they deliver measurable growth in the world’s most competitive industries.
5.5M
From 700K to 5.5M monthly organic visits for a global platform
3.5x
3.5× more ranking keywords and +115% more conversions in iGaming SEO
6x
6× increase in indexed pages for a global crypto gaming site
Explore case studies